Our story…

We are two Virginia moms who were exhausted by the divisiveness and inaction of today’s politics. Inspired by the Women’s March of 2017, and devastated by the horror of the Unite The Right Rally in Charlottesville a few months later, we decided we had to do something. We knew there were organizations out there working tirelessly to bring about progress on issues that matter: the climate crisis, racial justice, reproductive rights, voting rights, the protection and restoration of civil liberties, and rights for all of us. We wanted to support that work, and we wanted to celebrate the POWER of women to move that work, and our country, forward.

For every item purchased from our shop, 10% goes back to one of the 20+ organizations we support — you choose the cause. It is our mission to make the world just a little bit better, one act of protest, one vote, one t-shirt at a time. We hope you’ll join us.

xx The Girls

Our founders

Kim McCusker

Mother, wife, Small Business Owner, and one-time Senate intern, Kim, was busy with life and not paying close attention to politics. But when she woke up the morning after the 2016 election, she understood that sitting on the sidelines was no longer an option. She joined local activist groups, began canvassing for candidates, writing letters to the editor, and, in an effort to engage and register young voters in her small rural community, she helped to found a local chapter of the League of Women Voters. Her ties to the League inspired a button that read simply, “Vote Like a Girl.” As she registered voters at an event in her small, rural Virginia town she noticed that that button resonated with people: girls, women, fathers, grandfathers, everyone. It made people smile, and it started a conversation – and maybe that is all what we need right now to begin the process of real change. So, she called a friend, they made a plan, and their “merch with a mission” journey began.

Allie Saunier

Allie’s passion for working with children and families grew from a life-altering experience after college, working with orphans and foster families in Antigua, Guatemala. Through 25 years working in non-profits, education, criminal justice and child welfare  Allie has witnessed the struggles firsthand. She has seen the impact of racism, poverty, domestic and gun violence, and gangs. She knows the negative impact poor healthcare, lack of affordable housing and lack of access to education have on generations of families and communities on both the west and east coasts. Her desire to help others does not end with her 9-5. She volunteers with local organizations, attends rallies, canvasses for candidates and donates to people and organizations who make real changes to improve lives. Allie lives outside of Charlottesville, Virginia, she has three awesome daughters, (two who will be voting in 2024), a wonderful husband, two rescue dogs, 3 rescue cats and a fish. Allie was in downtown Charlottesville on August 12, 2017 when the Unite the Right rally exploded into violence and terror. She realized doing all she has been doing still isn’t enough. There is more to do.